Yoni Lappin is an internationally raised director, weaving his magic across film, music, fashion, and commercials.

His keen interest in contemporary culture and music has led him to direct for iconic artists like A$AP Rocky, Mura Masa, Stormzy, and Post Malone, to name a few. He has also crafted films and photographic work for leading brands such as Nike, Adidas, Vogue, and Lacoste, alongside collaborations with Dazed, JW Anderson, Hennessy, and the NBA.

Lappin’s mission is to capture the world with honesty and a hint of surprise combining strong visual impact with carefully considered craft and a precise artistic eye.

In 2026, he joins Wanda in France to bring his craft, visual sensibility, and international experience to the service of luxury and fashion brands, marking a new chapter focused on elevated storytelling and refined execution.