Seb Edwards, now one of the world’s leading commercial directors, began his career in front of the camera as the Star of Hope and Glory, John Boorman’s Oscar-nominated 1987 film about a child’s adventures during the London blitz.

British Director Seb Edwards studied Fine Arts at the University of Leeds, where he developed a particular taste for video art. After several notable installations, Seb was naturally inclined to begin directing short films.

In 2000, he entered New York University's Film School before deciding to return to London. He launched his career in advertising – in particular, campaigns for Sony, HSBC, Vodafone, AT&T, and COI for which he won a Cannes Gold Lion in 2009. 

Since then, Seb directed Spotify’s first commercial campaign as well as spots for Jaegermeister, Volvo, Prince’s Trust, and Lacoste, up to several Lions and the Craft Grand Prix at Eurobest. His most recent Lacoste called ‘Timeless’ has also been picking up awards and nominations including wins at the D&AD Awards and British Arrows.

From his art school days, he retains a sharp aesthetic style, from his New York film training, a strong American Indie spirit, these experiences come together in modern, realistic films with a strong visual impact.